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From Shampoo to Hair Dryers: Brazil Conquers Arab Consumers
Brazil is a growing supplier in the Arab beauty market, especially with hair care products. The region is served by companies like Floractive, specializing in hair treatments, and Terra Fértil, offering flat irons and hair dryers. Light Hair also aims to sell to Arab consumers.
Cosmetic Innovation
Light Hair Launches "Desembaraçou" Spray
Light Hair Professional, a specialist in the development of hair cosmetics, is expanding its portfolio with the launch of Desembaraçou, a detangling spray suitable for all hair types, including pregnant women, children, blondes, curly hair, extensions, and lace wigs (both natural and organic).
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7 Beauty Fair Hair Product Launches to Try
The 19th edition of Beauty Fair, the largest beauty event in Latin America, ends on Tuesday (10). The showcase of cosmetics, aesthetics, hair, and wellness products featured two thousand brands. You can see seven hair product launches that are worth adding to your radar below.
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ProductLauches at
Beauty Fair 2024
Spa Cosméticos, Blant Cosméticos, Light Hair Professional, and SarahK were present at Beauty Fair 2024, the largest beauty event in Latin America, which took place from September 7 to 10 at Expo Center Norte in São Paulo.These four companies, renowned for their innovation and quality, showcased their latest launches to the beauty and cosmetics market. Visitors had the opportunity to get a close look at the brands' new offerings.
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